Hyper casual games definition7/26/2023 ![]() ![]() This, in turn, opens up a segment for hypercasual games to dominate – games that are easy to start and fun to play. “As casual games implement deeper, mid-core features they become more engaging, but also more complicated. In an interview with ironSource, founder of Destruction of Fun Mishka Katkoff explains their appeal: Compare this to a year ago, when there were only 3 hypercasual games in the top 15. Īccording to ironSource, hypercasual games occupy 10 of the 15 top most downloaded games. In 2017, Goldman Sachs invested $200 million in hypercasual gaming company Voodoo. A hypercasual game is a mobile video game which is easy-to-play and usually free-to-play hypercasual games also feature very minimalistic user interfaces. In 2016, popular gaming company, Ubisoft, bought Ketchapp (one of the hypercasual gaming company pioneers). According to the EEDAR, the majority of mobile video-game users play while multitasking, and because of their simplicity, hypercasual games have become increasingly popular among these users. Since then, hypercasual games have dominated top-charts in multiple mobile game stores such as the Google Play Store and the App Store (iOS). Hyper-casual gamers have a higher tolerance to ad impacts, and they are used to watching more ads in a single session than any other genre. If you wonder whats the best way to monetize a hyper-casual game, the short answer is through personalized ads. The first hypercasual game that gained wide popularity was Flappy Bird, which saw over 50 million downloads and generated around $50,000 a day in its prime. Monetizing Hyper-Casual Games with Success. Hypercasual games gained traction in 2017 in mobile gaming, but are often seen as a genre similar to the 1970s video games that lacked detailed design and gameplay. Interstitial ads (advertisements that show between sessions).Banner ads (ads that appear at the bottom of the user's screen).Rewarded videos (when these ad videos are watched, the player is rewarded with extra time, extra lives, or other in-game rewards).Because of the lack of a robust in-game economy and free download cost of most hyper-causal games, revenue is mostly generated from ads. These games are often played while multitasking, which is why their simple user interface is essential. Some argue hypercasuals are a business model, rather than a genre. Usually featuring infinite looped mechanics, hypercasual games are playable for an infinite amount of time, leading to their addictive nature. They also often use a 2D design with a simple color scheme, easy mechanics adding to their simplicity. Popularized in 2017 by game makers such as Kwalee, Ketchapp and Voodoo, these games can be quickly played after downloading, usually without any tutorial or instructions. A hypercasual game is a mobile video game which is easy-to-play and usually free-to-play hypercasual games also feature very minimalistic user interfaces. ![]()
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